Cost Per Lead (CPL)
CPL is a marketing metric that calculates the cost associated with acquiring a potential customer (a “lead”) through a specific campaign or channel. It measures how much it costs to generate a lead, which could be an email sign-up, a download, or a contact form submission, depending on the business’s objectives.
Cost Per Install (CPI)
CPI is a marketing metric that measures the cost of acquiring a new user through an app installation. It is primarily used in mobile app marketing to determine how much it costs to get a user to download and install an app through a specific advertising campaign or channel.
Cost Per Sale (CPS)
CPS is a marketing metric that measures the cost incurred to generate a sale through a specific marketing or advertising campaign. It calculates how much money is spent on acquiring each sale, helping businesses assess the efficiency and profitability of their marketing efforts.
Cost Per Acquisition (CPA)
CPA measures the cost a business incurs to acquire a customer or client through a specific marketing campaign or channel. It represents the total cost required to acquire one customer, whether it’s through a sale, sign-up, download, or any other conversion goal.
Cost Per View (CPV)
CPV is a marketing metric used to measure the cost of each view generated through a specific advertising campaign, typically in video or display advertising. It’s commonly used in platforms like YouTube, social media, and video streaming services where advertisers pay for individual views of their content.
Cost Per Mile (CPM)
CPM also known as Cost Per Thousand Impressions, is a digital advertising metric that represents the cost of 1,000 impressions (views) of an ad. The term “mile” comes from the Latin word for thousand.It is commonly used in display advertising, banner ads, or social media advertising to assess how much it costs to reach 1,000 potential viewers.
Cost Per Subscription (CPS)
CPS is a marketing metric that measures the cost of acquiring a new subscriber through a specific marketing campaign or channel. It calculates how much it costs to get someone to subscribe to a service, product, or membership, whether it’s a magazine subscription, a software-as-a-service (SaaS) product, or a newsletter.
Cost Per Registration (CPR)
CPR is a marketing metric that measures the cost of acquiring a new user registration for a platform, service, or product. A “registration” refers to the process where users provide their details (such as name, email, or payment information) to create an account or sign up for a service.
Cost Per Engagement (CPE)
CPE is a marketing metric that measures the cost of each engagement generated through an advertising campaign. Engagement refers to any meaningful interaction a user has with your content, such as likes, shares, comments, clicks, video views, or other actions that show interest in your content or brand.
Cost Per Click (CPC)
CPC is a digital marketing metric that measures the cost of each click generated by a paid advertising campaign. It indicates how much an advertiser pays every time a user clicks on an ad, regardless of whether they make a purchase or complete a desired action. CPC is commonly used in search engine marketing (e.g., Google Ads), social media ads, and display advertising.